Module 06 · Lesson 03

Bidding Strategy

When to bid, when to walk, and how to win.

4 min read

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Qualify the project

Not every project deserves a bid. Look at the customer, the design completeness, the schedule, and the competition before investing time in an estimate. A well-qualified bid pipeline beats a high bid volume every time.

Price to value

Cheap is not a strategy. Identify what the customer values most: speed, quality, communication, warranty, or price. Price your bid to reflect that value and explain it in your proposal. The lowest bid often wins the wrong jobs.

Closing the sale

Follow up within 48 hours of submitting the bid. Walk the customer through the proposal in person or by video. Ask for the job. Most contractors lose work simply by not asking for the order.

Mini-quiz

Attempt 1 · 3 questions

Check your understanding. Passing is 70% — but you can keep going to the next lesson either way.

  1. Question 1

    Based on "Qualify the project", which statement is correct?

  2. Question 2

    Based on "Price to value", which statement is correct?

  3. Question 3

    Based on "Closing the sale", which statement is correct?